The Gillette Company, Boston, MA, unveiled a new TV ad campaign last month emphasizing Oral-B’s technological innovation and clinical superiority. The spots combine high-tech imagery of Oral-B dental experts in laboratory settings with the tagline, “Oral-B. Brush Like A Dentist.” The campaign debuted in North America in February. Individual product-focused spots will debut later this year. The campaign follows an independent study by Cochrane Collaboration that revealed rotational oscillation po...